EA, the video game company that unarguably controls the competitive e-sports gaming industry, has recently skyrocketed in terms of earnings. With more people buying into gaming stocks than ever before, Electronic Arts themselves are using these earnings to buy up brands they believe in. The latest addition to that list is Industrial Toys.
Alex Seropian is the founder and CEO of Industrial Toys; which was introduced as a privately held company in 2012 and is based in California. Seropian is also known as the co-founder of Bungie prior to putting all of his energy into creating Industrial Toys. Bungie was the company responsible for the creation of Halo and Destiny. He has also been an executive at Disney Interactive. EA announced that this studio will now become part of EA’s Worldwide Studios Organization, and the fourteen employees currently on staff will be part of the team that focuses on creating new additions and bringing game concepts to life.
Industrial Toys brought mobile games that give players the opportunity to be first-person shooters. Their most recent video game launched in 2016 and it’s most well-known creation is Midnight Star. Because Midnight Star did so well worldwide it was followed by a sequel that continued the story 120 years after the events of the first game. Midnight Rises was an interactive graphic novel video game that made it into the Top 5 of the App Store along with it’s predecessor Midnight Star. The novel written by Alex Seropian himself, was made with the help of Mike Choi and John Scalzi, so the company has already worked with quite a few big names. Mike Choi is known for his work in comics such as Marvel and DC, while John Scalzi is known as the former president of the Science Fiction and Fantasy Writers of America.
Alex Seropian and co-founder Tim Harris also created another studio in 2016 known as Gunslinger Studio that was not bought over by EA and is now being run by Tim Harris.
The amount that EA bought Industrial Toys for is still undisclosed.